I'm Angi, a product designer based in Cluj-Napoca, Romania.

Product Design through Brand Thinking - I help companies grow their digital presence by bridging branding and user experience.

I specialize in UX/UI and editorial design. My work is a combination of conceptual simplicity, attention to detail with a major focus on functionality.

I always start with the why and work on developing a strategy based on 2 main pillars: design system and growth. This holistic approach ensures that the users’ needs are always at the core of each decision.


Product Design

  • UX Research and Design
  • Styleguides and UI Kit
  • Information Architecture
  • User Flows
  • Animated Prototypes
  • User Interface Design

Visual Design

  • Branding
  • Print Production
  • Layout
  • Mockups
  • Interactive PDFs


  • Custom Theme Setup
  • Design and Layout Creation
  • Customization (CSS, HTML, JS)
  • Responsive Design
  • Mobile Optimization